Church Marketing 101, Part 1

I am currently reading a book called Church Marketing 101 for a business class I am taking in school. The book has challenged me immensely and i am praying how I can implement some of the things I am learning as a leader. Over the next week or so I will be posting some of my notes I am taking on the book for homework and what it was in each chapter that stood out to me the most, and how I will try to incorporate it into my ministry:

The thing I walk away with most from chapter one of Church Marketing 101 is a clear definition of what marketing within the church world actually is. Church marketing is being aware of people’s perceptions about your church and the Gospel your church ‘sells’; deciding what you want their perceptions to be, and then taking steps to change your church to match the perceptions you want people to have. These steps are not simply promoting ‘who you desire the church to be to the public’, but actually making the changes within the church, then promote ‘that’ church. This helps me tremendously with what I am doing now at Fellowship Church- taking a struggling church with little to no public recognition and making it a lighthouse for the Gospel.