Jul 2, 2010 Posted by Anthony

Church Marketing 101, Part 8

This chapter of Church Marketing 101 probably packs more concepts than every chapter of the book thus far; “wow” concepts at that! What I gleaned the most from this chapter, though, was the idea that a church needs to determine who they are, who they are trying to reach, and then consistently and repeatedly communicate that with their ‘audience’ through quality media (logos, catch... read more

Jul 1, 2010 Posted by Anthony

Church Marketing 101, Part 7

Chapter 7 of Church Marketing 101 was a lot of information to take in. What I walked away with more than anything though was the idea of offering people an experience versus a commodity, a good, or a service; then making that experience so impactful that it is a catalyst for people’s hearts to be opened to transformation in Christ. In order to create this kind of experience in my church I will be... read more

Jun 30, 2010 Posted by Anthony

Church Marketing 101, Part 6

Chapter 6 of Church Marketing 101 was a great follow-up and conclusion to chapter 5. What I walk away from with it is the idea that, “the more you help your visitors understand, the more comfortable your regulars will feel to invite their friends.” This is achieved through clearly marked ‘signposts’ for people attending your church to know what is expected of them and when. And if a... read more

Jun 24, 2010 Posted by Anthony

Church Marketing 101, Part 4

This Chapter of Church Marketing 101 didn’t settle too well with me as I am not convinced that the target marketing Richard writes about works straight across the board (marketing a product to a specific group of people). What I walked away with from this chapter is that we need to study the demographics of our area and combine those demographics with basic human needs in order to categorize... read more

Jun 23, 2010 Posted by Anthony

Church Marketing 101, Part 2

What I learned most from chapter 2 of Marketing 101 is that every little thing we do as a church is marketing. Everything we do, from bulletins to sermons, communicate who we are, what we value, and more importantly who we value. Often times our intentions are good and pure, but the way we communicate ourselves to outsiders often hinders them from ever being properly exposed to what we “sell”... read more