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	<title>Anthony Trask &#187; Culture</title>
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	<link>http://anthonytrask.com</link>
	<description>Thinking Out Loud</description>
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		<title>But There&#8217;s a Lot of Poor People</title>
		<link>http://anthonytrask.com/2011/03/14/but-theres-a-lot-of-poor-people/</link>
		<comments>http://anthonytrask.com/2011/03/14/but-theres-a-lot-of-poor-people/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 19:42:14 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Daily Activities]]></category>
		<category><![CDATA[Ministry]]></category>
		<category><![CDATA[ministry philosophies]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[church]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[easy]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[fund]]></category>
		<category><![CDATA[Jesus]]></category>
		<category><![CDATA[mega church]]></category>
		<category><![CDATA[middle-class]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[outcast]]></category>
		<category><![CDATA[poor]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[religious]]></category>
		<category><![CDATA[rich]]></category>
		<category><![CDATA[target-audience]]></category>
		<category><![CDATA[upper-class]]></category>
		<category><![CDATA[wealthy]]></category>

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		<description><![CDATA[A few days ago, one of my leaders and I went to meet with a community leader to share with him the vision of our church within our immediate region and our plans for Easter to see that vision begin to be realized. The community leader responded with great enthusiasm; saying how desperately this region [...]]]></description>
			<content:encoded><![CDATA[<p>A few days ago, one of my leaders and I went to meet with a community leader to share with him the vision of our church within our immediate region and our plans for Easter to see that vision begin to be realized.<br />
The community leader responded with great enthusiasm; saying how desperately this region needed something like what we were planning to do, how there was nothing like this happening here, and how much he was grateful for our ministry efforts. But then came something strange as he said;&#8221; &#8230;yeah, but there&#8217;s a lot of poor people here.&#8221;<br />
What the heck?! My friend and I looked at each other in confusion. It was as if this community leader was saying that everything we were planning was great except for the fact that there are so many poor people in our region. It was as if he was saying the poor people were unreachable, didn&#8217;t deserve to be reached, or would only cause us problems as we moved forward in spreading the Gospel in our community. Maybe he was suggesting that the poor people we would be reaching wouldn&#8217;t be able to financially support our ministry efforts. Either way, whatever he was implying was not positive.<br />
I don&#8217;t want to assume too much about this man, or judge him without truly knowing his heart, but his statement personified the heart of the American church for so many decades; that the Gospel is for the white, middle-class, suburbanite, and if you get lucky, for the upper-class and the wealthy.<br />
So many, if not most of, this nations mega-churches (which I desire to pastor one day) lay far outside of their city&#8217;s center, and on large pieces of property near the suburbs or tree-filled neighborhoods populated by the middle and upper-class.<br />
Now obviously I know that in reality, it does take money to reach people. But I also know that the God who gives us mission and vision to reach the lost, will also give us the provision to be able to do it.<br />
I recently spent several days in Orange County on the nicest church campus I have ever seen. The only thing it could be compared to was a small private university campus. As I walked amongst the waterfalls, playgrounds, multiple buildings, skate parks, ponds, parking structures, and palm tree lined walkways, I couldn&#8217;t help but think that it was a little unfair. I know it was a selfish thing to think. But I thought it. To plant/build a church in one of the nation&#8217;s wealthiest regions, in one of its wealthiest neighborhoods seemed too easy. And obviously I know that both the rich and the poor need to be reached. But reaching the rich seems like the easy way out- like being called to Maui for a mission&#8217;s trip. Salaries and building funds are a lot easier to raise amongst the rich, than they are the poor. Though, at my church, the majority of our giving comes from those on fixed incomes verses those who are upper and middle-class.<br />
Almost every church growth book I read, every leadership podcast I listen to, every college course I take tells me that, as a pastor, I need to have a &#8220;target-audience&#8221;; that I need to pick a subculture, economic class, or ethnic group, and then go after them with the good news of Jesus. But it seems to me that if a pastor has to choose the perfect audience to reach, that their flesh will always lead them to the &#8220;beautiful upper-class&#8221; where problems do not exist on a level equal to those experienced by the poor. With a target in mind, it becomes easy to pick the most-comfortable-to-reach target.<br />
And again, I&#8217;m just thinking-out-loud here, I do think that there are certain things that can be used to reach the upper class that will not be as effective in reaching the poor and vice versa, but isn&#8217;t Jesus big enough to break down the walls to reach multiple &#8220;targets&#8221; at once?<br />
The problem with this community leader&#8217;s statements about the poor, the mega-church in the upper-class suburbs model, and the idea of a target audience, is, Jesus! Jesus ministered to and reached every single segment of society. His ways of grace, love, and hope spoke to every people group in His greater-culture. And if anything, He spent the majority of His time reaching out to the poor, the outcast, and those who the religious-elite considered to be unreachable, untouchable, and unworthy. And if there was a group that He was more harsh with, more than any other, it was the rich, those in power, and the religious.<br />
Jesus did indeed have a target audience, though. It was anyone who was breathing, whose heart was beating. And that&#8217;s who I chose to be my target audience as well. And I&#8217;m thrilled to be doing it right in the middle of a culturally and economically diverse city, from the center of a lower-class neighborhood. And as I lead my church to minister to the poor, I believe that God will send in the upper-class and the rich to fund our efforts. That&#8217;s how God works.<br />
So are there a lot of poor people? You&#8217;re dang right there are, and we are going to reach them!</p>
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		<title>This is How We Change the World</title>
		<link>http://anthonytrask.com/2011/02/17/this-is-how-we-change-the-world/</link>
		<comments>http://anthonytrask.com/2011/02/17/this-is-how-we-change-the-world/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 18:00:12 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Daily Activities]]></category>
		<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[Charlotte NC]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Easter]]></category>
		<category><![CDATA[Elevation Church]]></category>
		<category><![CDATA[fellowship church salem or]]></category>
		<category><![CDATA[hear from god]]></category>
		<category><![CDATA[hunger]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[money matters]]></category>
		<category><![CDATA[pastor steven furtick]]></category>
		<category><![CDATA[salem or]]></category>
		<category><![CDATA[Steven Furtick]]></category>
		<category><![CDATA[this is how we change the world]]></category>
		<category><![CDATA[this is how we change the world documentary]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/?p=958</guid>
		<description><![CDATA[Two nights ago my wife and I sat down and watched the documentary This is How We Change the World. It is the story of Elevation Church in Charlotte, NC and how God used its young leader Steven Furtick along with seven families to reach over 11,000 people in only 5 short years! I literally lost [...]]]></description>
			<content:encoded><![CDATA[<p>Two nights ago my wife and I sat down and watched the documentary <a href="http://www.elevationexperience.com/" target="_blank">This is How We Change the World</a>. It is the story of <a href="http://www.elevationchurch.org/" target="_blank">Elevation Church </a>in Charlotte, NC and how God used its young leader <a href="http://www.stevenfurtick.com/" target="_blank">Steven Furtick</a> along with seven families to reach over 11,000 people in only 5 short years! I literally lost sleep, it so moved me. You can ask my wife; I was speechless for nearly 30 minutes after it finished.</p>
<p>The film showed me that God can do the impossible, in Charlotte, NC, and in Salem, OR. Their mission statement is;&#8221; That people far from God will be filled with life in Christ.&#8221; They are seeing that happen on an astronomically huge scale. Ours is;&#8221; To connect people to an everlasting committed relationship with Jesus Christ and with others.&#8221; I want nothing more than to see that fulfilled on a large scale within my city- a region of 350,000 people, many of whom desperately need relationship with Jesus.</p>
<p>Seeing the faith, prayers, and sacrifices made by 16 people from a little town in North Carolina in order to reach a big city for Jesus was awe-inspiring and reminded me that with God all things are possible!</p>
<p>Seeing the strength, steadfastness, and boldness of their young leader reminded me that I have to step up my game and start taking what I do WAY more seriously- after all, lives are at stake!</p>
<p>I am someone who has strong discernment, hears from God, and who is somewhat of a visionary. Often times, though, I go through a little dry spell where I don&#8217;t hear anything from God for a significant amount of time, and I start to worry. But over the past few weeks, my soul has been bombarded with discernment. God has begun speaking to me again in mighty ways (the word I received from Him two weekends ago was amazing and makes me tremble just thinking of it). And vision is starting to poor out of me through the Spirit once again. For this I am thankful, and will move forward with fear and trembling, but with audacious faith to fulfill what God has promised!</p>
<p>I am excited to begin planning for Easter and the next year of our church. I am excited to create a new culture of leadership here at <a href="http://www.fellowshipsalem.com" target="_blank">Fellowship Church</a>. I am excited to empower people to do minister and to be blessed for doing so. I am excited to release people to give financially to God&#8217;s Kingdom as we wrap up our &#8220;<a href="http://www.fellowshipsalem.com/category/podcast" target="_blank">Money Matters</a>&#8221; series.</p>
<p>I am just plain excited and ready for a community of people from Salem, Oregon to become hungry to change the world!</p>
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		<title>Women Not Allowed</title>
		<link>http://anthonytrask.com/2011/01/05/women-not-allowed/</link>
		<comments>http://anthonytrask.com/2011/01/05/women-not-allowed/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 07:37:12 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Daily Activities]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[bigotry]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[head covering]]></category>
		<category><![CDATA[middle east]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[sexist]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/2011/01/05/women-not-allowed/</guid>
		<description><![CDATA[A few evenings ago my wife and I ate a wonderful dinner at a family owned and operated Lebanese restaurant in downtown Portland. The service was exceptional, the atmosphere was unique, the music was authentically Middle Eastern, and the food was awesome. We truly enjoyed our experience! While we were eating we watched as different [...]]]></description>
			<content:encoded><![CDATA[<p>A few evenings ago my wife and I ate a wonderful dinner at a family owned and operated Lebanese restaurant in downtown Portland. The service was exceptional, the atmosphere was unique, the music was authentically Middle Eastern, and the food was awesome. We truly enjoyed our experience!</p>
<p>While we were eating we watched as different customers came and went. There was one group of customers who caught our attention; two male/female couples, one with a child. Both women were in traditional Middle Eastern garb and had their heads covered. That&#8217;s not what got our attention. This was a Middle Eastern restaurant after all, and the presence of Middle Easterners eating at the restaurant showed to us that this place was the real deal.</p>
<p>What grabbed our attention was the group&#8217;s seating arrangements. The two men sat at a table, while the two women sat at a separate table to tend to the child. The men paid absolutely no attention to the women or the child sitting behind them and the women quietly and submissively sat, ate, and watched the baby. </p>
<p>Now, while I respect and am intrigued by other cultures, let&#8217;s call this what it is; &#8220;Sexist Bigotry&#8221;. Any practice which dehumanizes women, forces them to hide themselves while in public, doesn&#8217;t acknowledge their presence, and separates them from men while eating is not simply cultural, no matter how many years a group has been doing it, it&#8217;s arrogant, cruel, degrading, disrespectful, and wrong. To shove someone  underneath the status of another, based solely on sex, is to elevate oneself above God for both man and woman were created in the image of God and together reflect His character more properly.</p>
<p>Women are beautiful creatures, and while they do sometimes have different roles than men, have every right to live and interact in a man&#8217;s world. Women should be the &#8216;apple&#8217; of a man&#8217;s eye and should be both seen and heard while in public as they have just as much to offer as any man. </p>
<p>Any culture who treats women otherwise need to acknowledge their centuries of injustice, publicly ask for forgiveness, and give their women the place in humanity they were equally meant to have.</p>
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		<title>Missing Link</title>
		<link>http://anthonytrask.com/2010/12/28/missing-link/</link>
		<comments>http://anthonytrask.com/2010/12/28/missing-link/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 22:54:05 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[ministry philosophies]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[christmas and easter]]></category>
		<category><![CDATA[church growth]]></category>
		<category><![CDATA[committed]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[connectivity]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[eaten up by the devil]]></category>
		<category><![CDATA[parable of the sower]]></category>
		<category><![CDATA[pastor]]></category>
		<category><![CDATA[post-christian]]></category>
		<category><![CDATA[sowing a seed]]></category>
		<category><![CDATA[uncommitted]]></category>

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		<description><![CDATA[Our church has quite a few visitors in our services each week. One of the things that we pride ourselves in is creating our worship experiences with two people in mind, &#8220;Jesus and Christ and you&#8221;. In other words, we work hard to make our services accessible to anyone off of the street who has [...]]]></description>
			<content:encoded><![CDATA[<p>Our church has quite a few visitors in our services each week. One of the things that we pride ourselves in is creating our worship experiences with two people in mind, &#8220;Jesus and Christ and you&#8221;. In other words, we work hard to make our services accessible to anyone off of the street who has never had any experience with Christ or His Church. They&#8217;re the group of people that we want to reach more than any other.</p>
<p>So when picking songs, we&#8217;ll pick ones that are enjoyable to listen to, comparable to music someone might hear on the radio, and have messages that can easily be understood. This enables the Believer to enter into worship, and the visitor to understand Who we are worshiping, what we understand of Him, and how we go about worshiping Him.</p>
<p>When preaching a message, we make sure that it has the substance to be able to challenge, grow, and encourage the Believer, yet the basics of the Gospel message to draw an unbeliever to Christ.</p>
<p>Even when we address the crowds through announcements and &#8216;welcomes&#8217;, we do so as to connect with those we know and who know how we do things, yet with explanation and hospitality for those we do not.</p>
<p>All things done with the visitor in mind, yet unapologetic of our message, our worship, our beliefs, and especially our God.</p>
<p>With all of that being said, our hospitality team is very good. Our people are friendly. Our music is great. And, I must say, our messages are powerful and very engaging.</p>
<p>Most visitors will come up to me or someone on my team and tell us how much they enjoyed the service. Oftentimes it will be accompanied with tears and &#8220;thank you&#8221; after &#8220;thank you&#8221;. They&#8217;ll tell us that they&#8217;ve &#8220;found (their) home&#8221;, that God spoke to them while in our midst, or how much they felt God&#8217;s presence. They&#8217;ll indicate on their visitor&#8217;s card or to one of us that they want to become a member, that they want to join a small group, or that they want to join a particular ministry team- all on the first visit, even if they weren&#8217;t Christians before they stepped through the doors.</p>
<p>We&#8217;ll then follow up with an email or even cookies and a handwritten note left non intrusively on their door. All and all, the experience is great!</p>
<p>There&#8217;s, most of the time, a problem though. Lots, if not most of those visitors will drop off of the face of the earth, and we&#8217;ll never see them again?? Most of the time they&#8217;ll drop off the face of the earth after their first visit. But sometimes they&#8217;ll ask to be baptized, have their baby dedicated, get you to perform their wedding ceremony, or come to just one Small Group, and then drop off the face of the earth. All along the way telling you how great you and your church is and how much God has changed their life; then disappear. And often times if you drop them a card in the mail, call, email, text, or Facebook them to let you know that you&#8217;ve missed them and invite them to come back, they&#8217;ll either never respond, or respond as if you have inconvenienced them in the biggest way possible, think that you are judging them, and that&#8217;s usually the last contact you&#8217;ll have with them.</p>
<p>So my thinking out loud within this vulnerable blog posting is; &#8220;WHY?&#8221; Why say how much you love things, have a &#8220;service&#8221; performed for you, or just start to get involved, and then drop off the face of the earth.</p>
<p>There&#8217;s several possible problems.</p>
<p>One is a cultural problem. We live in a post-christian nation where people do not go to church and if they do it&#8217;s once or twice a year. So it&#8217;s possible that people really do love what going on at your church, yet they think it&#8217;s only an institution that&#8217;s there when you need it, or that you if you show up once or twice a year, that your part of the &#8220;team&#8221;.</p>
<p>Another possible problem is that we&#8217;ve done a poor job connecting with our visitors or are conducting worship experiences that are not relevant to their lives. But after much consideration and critical thinking, I do not believe this to be the case at my church- maybe I&#8217;m wrong though.</p>
<p>Another possible problem is a multifaceted one of a spiritual nature. Maybe these people simply are not really connecting in a relationship with Jesus? Maybe you have sown a seed, but like the parable of the sower, the devil immediately snatches it up before it has a chance to take root. This, if it is the problem, probably is taking place immediately after the person attends one of your services, or sometime within the week before the next worship experience?</p>
<p>Either way, it&#8217;s a problem.</p>
<p>We do have people stick around. We are seeing lives changed, people saved, baptized, and empowered by the Holy Spirit. We are seeing God restore to some the joy of their salvation. We are seeing people growing in their relationship with Jesus, their understanding of God&#8217;s Word, and their community interaction with others. And our church is growing, quickly by some standards.</p>
<p>But I want to be the most effective as we can be with each person who walks through our doors. I want to experience Christ in a powerful way and be drawn back each week to continue to grow and to join our mission of connecting others to Him. And I want people to be so on fire for God and so in love with His Church that they couldn&#8217;t imagine not being a consistent part of what He is doing through the Church.</p>
<p>I know I&#8217;m not alone. I know every pastor goes through this, but when you are still small and doing new and exciting things, it can be disappointing to see people not connecting at the level they could be.</p>
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		<title>Calling Out What Is</title>
		<link>http://anthonytrask.com/2010/10/11/calling-out-what-is/</link>
		<comments>http://anthonytrask.com/2010/10/11/calling-out-what-is/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 04:53:07 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Daily Activities]]></category>
		<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[bull in the china shop]]></category>
		<category><![CDATA[church]]></category>
		<category><![CDATA[corinth]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[extreme]]></category>
		<category><![CDATA[false gods]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[greek gods]]></category>
		<category><![CDATA[idols]]></category>
		<category><![CDATA[legalism]]></category>
		<category><![CDATA[Paul]]></category>
		<category><![CDATA[preachers]]></category>
		<category><![CDATA[pushing the envelope]]></category>
		<category><![CDATA[religion]]></category>
		<category><![CDATA[sex]]></category>
		<category><![CDATA[tradition]]></category>
		<category><![CDATA[zuess]]></category>

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		<description><![CDATA[In the ancient Greco-Roman world, people worshipped a pantheon of gods. The gods they served were gods of fertility, war, love, and just about anything else you could think of. Some gods were even worshipped by having sex with temple prostitutes who served at their temples. Sexual immorality ran rampant and was a faulty foundation [...]]]></description>
			<content:encoded><![CDATA[<p>In the ancient Greco-Roman world, people worshipped a pantheon of gods. The gods they served were gods of fertility, war, love, and just about anything else you could think of. Some gods were even worshipped by having sex with temple prostitutes who served at their temples. Sexual immorality ran rampant and was a faulty foundation which the culture was built on.</p>
<p>The Apostle Paul addressed these issues head on in order to call the emerging Christian Church to higher standards and a closer walk with Christ. He was aware that the world could barely distinguish between their lifestyles and those of the Church. If the saved and elected Church was no different from the rest of the world; then why would any outsider want to become a part? </p>
<p>Today we find ourselves in a very similar culture. One is considered free and liberated if they act out sexually however and with whomever they chose. Such behavior is considered a form of one&#8217;s expression. Sexual immorality is accepted, and even celebrated.</p>
<p>We may not literally worship Zeus, Aires, or Diana, but we do bow down at the altars of Sex, Celebrity, and Money. These things, along with traditionalism, legalism, and religion are even adhered to with the Church. And in practice, those who claim to be Followers of Jesus, look no different whatsoever than the &#8216;unbelieving&#8217; world.</p>
<p>But, out of fear of offending people (and losing sacred tithes and offerings), when someone speaks out against these very sins which are destroying the Church&#8217;s reputation, destroying the lives and relationships of it&#8217;s members, and sending people to a literal hell (another unpopular topic), they are called out for being too graphic, being too extreme, and pushing the envelope. They are asked to shut up, speak on comfortable things, or move on.</p>
<p>In order for our nation to see a revival, our churches must address the bulls running around in the china shop, call them out, and shepherd them to repentance and change. It will take radical leaders like Paul to call out what is and call for what is not; leaders who are not afraid of offending people, who are not afraid of losing money, and who are not afraid to be on the front lines of a Christ (not moral, religious, or traditional) centered revolution. </p>
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		<title>Relevance and Jesus</title>
		<link>http://anthonytrask.com/2010/07/10/relevance-and-jesus/</link>
		<comments>http://anthonytrask.com/2010/07/10/relevance-and-jesus/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 16:16:28 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Evangelism]]></category>
		<category><![CDATA[Gospel]]></category>
		<category><![CDATA[Jesus]]></category>
		<category><![CDATA[John 4]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[samaritan woman]]></category>
		<category><![CDATA[well]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/2010/07/10/relevance-and-jesus/</guid>
		<description><![CDATA[Here are some thoughts I am working on for my message next week on Relevance. These are 8 steps or ideas for being relevant in presenting the Gospel based on Jesus&#8217; interaction with the Samaritan woman in John 4. You can read along in John and follow these steps. You can also listen to the [...]]]></description>
			<content:encoded><![CDATA[<p>Here are some thoughts I am working on for my message next week on Relevance. These are 8 steps or ideas for being relevant in presenting the Gospel based on Jesus&#8217; interaction with the Samaritan woman in John 4. You can read along in John and follow these steps. You can also listen to the message next week on fellowshipsalem.com for further explanation:</p>
<p>1. Be where people are<br />
2. Observe culture and engage within it<br />
3. Reveal a spiritual truth<br />
4. Invite into a spiritual reality<br />
5. Pray for supernatural intervention<br />
6. Reveal the inclusiveness of your message<br />
7. Pray for a revelation of Christ<br />
8. Expect life change and reproduction </p>
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		<title>Church Marketing 101, Part 4</title>
		<link>http://anthonytrask.com/2010/06/24/church-marketing-101-part-3/</link>
		<comments>http://anthonytrask.com/2010/06/24/church-marketing-101-part-3/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:28:30 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[church]]></category>
		<category><![CDATA[church growth]]></category>
		<category><![CDATA[church marketing]]></category>
		<category><![CDATA[church marketing 101]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pastor]]></category>
		<category><![CDATA[subculture]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/?p=688</guid>
		<description><![CDATA[This Chapter of Church Marketing 101 didn&#8217;t settle too well with me as I am not convinced that the target marketing Richard writes about works straight across the board (marketing a product to a specific group of people). What I walked away with from this chapter is that we need to study the demographics of [...]]]></description>
			<content:encoded><![CDATA[<p>This Chapter of Church Marketing 101 didn&#8217;t settle too well with me as I am not convinced that the target marketing Richard writes about works straight across the board (marketing a product to a specific group of people). What I walked away with from this chapter is that we need to study the demographics of our area and combine those demographics with basic human needs in order to categorize different groups of people, then determine their lifestyles so that we can devise ways to speak to them according to that lifestyle. In today&#8217;s extremely diverse post modern culture, that is easier said than done as there are MANY people groups and many subgroups within those groups. Targeting just one of those groups would alienate other groups. For example, if I targeted just &#8216;skate boarders who liked hip hop&#8217;, I would limit myself to not be able to reach  all of the other skateboarders or all of the thousands of other lifestyles/demographics at all. I believe the Gospel is universal and can be shared similarly with all groups within the same general culture (Western/Asian/Middle Eastern/etc&#8230;), but does need to be communicated differently within broad subcultures (i.e. mainstream under 60 and traditional over 60, etc&#8230;), and even more uniquely when dealing one on one or in small groups or ministries to even smaller subcultures. But as a pastor I cannot focus all my ministry on unique subcultures and need to minister on a wider spectrum. A phrase that really stood out in this chapter, though, was,&#8221; the church that speaks their language the best, grows the fastest.&#8221;</p>
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		<title>New Culture, Part 2</title>
		<link>http://anthonytrask.com/2010/06/16/new-culture-part-2/</link>
		<comments>http://anthonytrask.com/2010/06/16/new-culture-part-2/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 22:42:46 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[avatar paganism]]></category>
		<category><![CDATA[big blockbuster]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[environmental message]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[extreme environmentalism]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influential film]]></category>
		<category><![CDATA[james cameron]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[paganism]]></category>
		<category><![CDATA[pastor]]></category>
		<category><![CDATA[pastor style]]></category>
		<category><![CDATA[Rob Bell]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[titanic]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/?p=677</guid>
		<description><![CDATA[In my previous post &#8220;New Culture&#8221; I mentioned that I would be writing a new post mentioning those in today&#8217;s world who are culture shapers and whether or not they are using their influence to carry a message. Here a a few: Steve Jobs: Jobs is definitely a culture shaper, a man who has tremendously [...]]]></description>
			<content:encoded><![CDATA[<p>In my previous post &#8220;New Culture&#8221; I mentioned that I would be writing<br />
a new post mentioning those in today&#8217;s world who are culture shapers<br />
and whether or not they are using their influence to carry a message.<br />
Here a a few:</p>
<p>Steve Jobs:<br />
Jobs is definitely a culture shaper, a man who has tremendously<br />
progressed computer technology and has embraced the idea that design<br />
and appearance are just as important as processing power. This<br />
design/computing approach has made Apple (MAC) an every day staple in<br />
today&#8217;s world. As far as a message&#8230;he&#8217;s not really using his<br />
influence to spread a message. The only thing remotely close to a<br />
message that he is spreading is that the ascetics of the things wen<br />
use every day are important.</p>
<p>Rob Bell:<br />
Rob Bell burst onto the stage of Evangelical Christianity in America<br />
in the early 2000&#8242;s with his explosively growing church, his NOOMA<br />
videos, and his limit pushing books (i.e. Velvet Elvis). Bell changed<br />
the modern perception of what a pastor should look like, and has<br />
progressively shaped the way that today&#8217;s pastor&#8217;s speak- all in about<br />
a decade. As far a message, though, Bell and his<br />
Christianity/spirituality have become very vague to say the least. As<br />
a Christian a find the subject of his teaching very hard to nail down.<br />
I can&#8217;t imagine the conclusions that an unbeliever is led to arrive<br />
at, as there is very rarely, if ever, a clear definition of who Jesus<br />
is, what He has done, and how one can be saved by Him. If there&#8217;s any<br />
message at all that he is communicating, it&#8217;s that the church needs to<br />
be more socially conscious.</p>
<p>James Cameron:<br />
Cameron has completely changed the culture of film over the last 15<br />
years. He has shown that a movie can be as big and as impressive as a<br />
film maker wants it to be- if they have access to the appropriate<br />
funding. He has proven that a big blockbuster doesn&#8217;t have to be just<br />
flash and  bang, but can also carry with it a powerful story familiar<br />
and accessible to all humanity. His masterpieces (love them or hate<br />
them) Titanic and Avatar have proven that a movie can radically effect<br />
every aspect of the world&#8217;s culture. With the release of last year&#8217;s<br />
Avatar, Cameron used his cultural influence to spread a very clear<br />
message: extreme environmentalism (to the point of nature<br />
worship/paganism). I am all for the environment but one would be naive<br />
to not realize that the environmentalism portrayed in Cameron&#8217;s<br />
message was extreme.</p>
<p>I could think of dozens more culture shapers, some who probably have<br />
much more influence than the ones I listed, and some who have a<br />
stronger message, but this is just a sampling.</p>
<p>All I am concretely aware of is that I wish to be not merely a reactor<br />
to, or a rider of, culture, but one who shapes it and then uses that<br />
influence to spread my message: the message of the Gospel of Jesus<br />
Christ. Maybe the culture that I shape will be that of a neighborhood,<br />
a nation, a city, or the world- I don&#8217;t know. All I know is that I<br />
have been  given God&#8217;s attribute of creativity and I hope that He can<br />
create culture through me.</p>
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		<title>New Culture</title>
		<link>http://anthonytrask.com/2010/06/15/new-culture/</link>
		<comments>http://anthonytrask.com/2010/06/15/new-culture/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 05:43:54 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[battle]]></category>
		<category><![CDATA[create]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[stteam]]></category>
		<category><![CDATA[wave]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/2010/06/15/new-culture/</guid>
		<description><![CDATA[I am tired of reacting to culture and using existing culture to get my message across. Sometimes I think we waste so much of our energy battling culture and trying to ride the waves of culture that we have little energy left to actually get our message across once we have (used it and battled [...]]]></description>
			<content:encoded><![CDATA[<p>I am tired of reacting to culture and using existing culture to get my<br />
message across. Sometimes I think we waste so much of our energy<br />
battling culture and trying to ride the waves of culture that we have<br />
little energy left to actually get our message across once we have<br />
(used it and battled it).</p>
<p>It&#8217;s like sitting downstream from a heard of pooping cows standing in<br />
the water. You&#8217;re trying to pour something in the water for others<br />
down stream but you spend most of your energy trying to get the poop<br />
out. What if you could go upstream to the cows, move them away from<br />
the water, and pour your influence into the stream instead?</p>
<p>What if, instead of reacting to and battling culture, you could create<br />
it? What if you could get your message across in such an amazingly<br />
innovative way that you created your own wave to ride? What if,<br />
instead of battling for people&#8217;s attention with a culture everyone<br />
loves, you created the culture and the natural outcome of that was<br />
people receiving your message?</p>
<p>In my next post I will make a list of modern day culture shapers (not<br />
reactors) and whether or not they are using  their influence to carry<br />
a message.</p>
<p>Anthony Trask</p>
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		<title>Famous</title>
		<link>http://anthonytrask.com/2010/05/09/famous-2/</link>
		<comments>http://anthonytrask.com/2010/05/09/famous-2/#comments</comments>
		<pubDate>Sun, 09 May 2010 07:04:36 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Ministry]]></category>
		<category><![CDATA[My Thoughts]]></category>
		<category><![CDATA[Christian]]></category>
		<category><![CDATA[church]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[famous]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influential]]></category>
		<category><![CDATA[ministers]]></category>
		<category><![CDATA[pastors]]></category>
		<category><![CDATA[the world]]></category>

		<guid isPermaLink="false">http://anthonytrask.com/2010/05/09/famous-2/</guid>
		<description><![CDATA[So I recently sat down and talked with a man who deals with major ministry &#8216;personalities&#8217; on a weekly, if not daily, basis. In front of us was a Christian magazine with one of the most influential and famous ministers in the U.S. on the cover. We talked about ministry, pastoring, evangelism, and the Church. [...]]]></description>
			<content:encoded><![CDATA[<p>So I recently sat down and talked with a man who deals with major<br />
ministry &#8216;personalities&#8217; on a weekly, if not daily, basis. In front of<br />
us was a Christian magazine with one of the most influential and<br />
famous ministers in the U.S. on the cover.</p>
<p>We talked about ministry, pastoring, evangelism, and the Church. We<br />
discussed how small churches who want to make a lasting difference in<br />
their communities are to respond to the &#8220;big box churches&#8221; who are<br />
doing a much better job than them. We talked about a lot of things.</p>
<p>But as we stared at the magazine during our conversation, I realized<br />
that I wanted to be like the &#8216;mega star pastor&#8217; on the cover. But then<br />
I realized something else- that the non-Christians sitting around us<br />
at Starbucks had no idea who this magazine-cover pastor was. The only<br />
people who knew who this pastor was, were Christians- particularly<br />
pastors!</p>
<p>And, I wondered with my Starbuck&#8217;s friend; &#8220;What&#8217;s the point of having<br />
all sorts of Christians know about you anyways?!&#8221; Had I been desiring<br />
to be a Christian celebrity?! For years I had dreamed about being the<br />
pastor who was invited to speak at Christian conferences- I still do-<br />
but I realize that speaking to thousands at Christian conferences<br />
entitles&#8230;speaking to Christians!? And while I want to help<br />
Christians grow and advance in their faith, my (our) primary concern<br />
is to speak, to preach, and to teach the Gospel to those who are lost.</p>
<p>So the question in my mind that popped up, that I asked my friend,<br />
was; &#8220;Are their any pastors or Christian leaders within our nation,<br />
who are not famous only amongst Christians, but non-Christians as<br />
well?&#8221; After all, the best place that we can leverage our notoriety<br />
for the Gospel, is not amongst Christians, but amongst non-Christians.<br />
If people are looking to us- if we &#8216;had the favor of all the people&#8217;<br />
like the early Church in Acts- for advice, and entertainment,<br />
teaching, and etc..then we could use that fame and notoriety as a<br />
platform to preach the Gospel. And while pastors, myself included, are<br />
trying to find ways to be famous within the Church world, maybe we<br />
should start looking for ways to become famous in the real world.</p>
<p>There&#8217;s a few leaders I can think of that have gained some notoriety<br />
in the real world that are making a difference for the Kingdom: Rick<br />
Warren, Joel Osteen, Bono, John Maxwell, and Tony Dungy are a few of<br />
those, but most of their &#8216;Christian influence and notoriety&#8217; still<br />
takes place within the Church. What if there were modern day prophets<br />
like Daniel who could greatly leverage their fame and notoriety to<br />
influence a nation for the Kingdom? Is it happening?</p>
<p>What about on a city-wide smaller scale? Are there any leaders in your<br />
community who the community knows about-not just the Church- who are<br />
using their notoriety to spread the Gospel and influence their region<br />
for Christ? If so, I want to know!</p>
<p>I want to start dreaming and instilling dreams in the hearts of young<br />
Believers about how we can become mighty influencers, not of just our<br />
churches ( which do need to be influenced), but also our lost world.<br />
That would be something worth giving your life to.</p>
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