Jul 6, 2010
Church Marketing, Part 10
Chapter 10 of Church Marketing 101 brought all of the pieces of the book together; emphasizing that if you are not connecting with your congregation and your city, and if you do not have a solid sense of branding (who you are), then you will not be growing and there is no purpose in promoting what is not already there (growth and life change). I find myself in one of the scenarios written of in chapter 10,... read more
Jul 6, 2010
Church Marketing 101, Part 10
Chapter 10 of Church Marketing 101 brought all of the pieces of the book together; emphasizing that if you are not connecting with your congregation and your city, and if you do not have a solid sense of branding (who you are), then you will not be growing and there is no purpose in promoting what is not already there (growth and life change). I find myself in one of the scenarios written of in chapter 10,... read more
Jul 5, 2010
Church Marketing 101, Part 9
Chapter 9 of Church Marketing 101 clarified something for me, and challenged me to do hard work in order to see the mission God has given me accomplished. What it clarified for me is that my vision for what I want to see in my church needs to be well defined- not just generalized. I need to know what I would like every aspect of my church to look like (greeting, sermons, music, decor, etc…)- actually... read more
Jul 2, 2010
Church Marketing 101, Part 8
This chapter of Church Marketing 101 probably packs more concepts than every chapter of the book thus far; “wow” concepts at that! What I gleaned the most from this chapter, though, was the idea that a church needs to determine who they are, who they are trying to reach, and then consistently and repeatedly communicate that with their ‘audience’ through quality media (logos, catch... read more
Jul 1, 2010
Church Marketing 101, Part 7
Chapter 7 of Church Marketing 101 was a lot of information to take in. What I walked away with more than anything though was the idea of offering people an experience versus a commodity, a good, or a service; then making that experience so impactful that it is a catalyst for people’s hearts to be opened to transformation in Christ. In order to create this kind of experience in my church I will be... read more
